Social Media Marketing for Restaurants

Posted: March 14, 2011 in Uncategorized
Tags: , , , ,

Here’s a great link to 5 restaurants that “get it” — “it” meaning social media and how to use it to generate buzz, new business, and a loyal following. More often than not, though, I find myself in restaurants all over town (in this case – Los Angeles) that really don’t get social media at all. Most seem to have failed miserably at capturing the attention of their communities and continue to look the other way when is comes to truly harnessing the power of social media. Sure, anyone can create a Twitter account or Facebook Fan Page, but that’s not the point here. Merely owning a social media account name is like buying a piece of land in downtown and never building on it. Worse than that are the restaurants that create a new social media account, manage it for a week or two, and then let it sit. Think about it… what’s the bigger eye-sore? An empty lot or a half built shack sitting on that empty lot? Remember that you don’t have to go at it alone, either. There are dozens of capable social media agencies that can help you get started AND take you to the next level. Whatever you do, once you start, don’t ever stop building the biggest and best social media community for your patrons.

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